February 24th, 2025 at 12:00 AM EST
Skift Take
Customers flying with Qatar Airways will soon be able to ask an AI-powered travel agent to book their flights.
Qatar Airways plans to launch an AI-powered travel booking agent on Monday, a tool that builds on the carrier’s AI release last year and which reflects a growing trend in the industry.
The new tool is an extension of Qatar’s AI cabin crew, known as “Sama,” which was branded as a “digital human” on Qatar’s virtual reality platform, originally started as a way to walk customers through the carrier’s products on their phones or computers.
Customers will be able to ask Sama abo