CBS Stations Partners with Waymark to Create Local Ads with Artificial Intelligence

CBS News and Stations is venturing into the world of Artificial Intelligence video creation by partnering with Waymark, an AI video creation technology company.

Through its partnership with Waymark, CBS owned stations will offer their local advertising partners Waymark’s technology that allows instant and, what it called, affordable video creative that, it said, overcomes traditional barriers to video advertising.

CBS, which owns and operates 27 stations in major markets across the U.S., including New York (WCBS), Los Angeles (KCBS), and Chicago (WBBM).

“We have been working closely with CBS stations, testing our technology in a few markets, and after seeing great success, we’re excited to roll out our video advertising platform across all stations nationally,” says Hayden Gilmer, Waymark’s vice president of revenue.

Last year, Waymark teamed with Paramount+ and Pluto TV to launch the new Paramount Ads Manager, a self-service buying platform that put television advertising into the hands of businesses of all sizes. Paramount Ads Manager provides full autonomy, accelerated access to Paramount’s premium content, asset creation tools, real-time measurement, and optimization.

“We are looking forward to leveraging Waymark’s cutting-edge AI to create commercials for our local small and mid-sized clients,” said Robert Breen, Co-Head, advertising sales and operations for CBS Stations. “Their platform makes high-quality video production fast, easy, and accessible—perfect for driving results in today’s competitive market and paving the way for our clients to have another avenue to grow their business.”

Named one of the fastest-growing companies in the U.S. by the Financial Times, Waymark promises professional video production through creative AI and its technology to generate broadcast-ready commercials in minutes.

Since launching its video ad platform in 2023, Waymark has signed partnerships with numerous top media companies including Spectrum Reach, Fox TV Stations, E.W. Scripps, Sinclair, Inc., Cox Media, Gray Media, Beasley Media Group, Nine Entertainment (Australia), and UK publisher National World plc.