作者:by Paul Geertsema, Helen Lu and Kristof Stouthuysen
HBR Staff
Relative valuation—using simple metrics to compare a firm’s value to its peers—is a cornerstone of financial decision-making. If a company earns $2 billion in profit, and if similar firms trade at 15 times earnings, then that company might be valued at $30 billion. This approach offers an intuitive starting point for understanding valuation ranges, standing alongside the more detailed discounted cash-flow analysis methodology.
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