View the Pitch Deck that Won this AI firm $5.5M to Move Budgets from Meta to CTV
2025-05-12 11:08:50
英文原文
作者：By Trishla Ostwal
Fresh off a $5.5 million raise led by NVP Capital with participation from M12, AI startup Upscale is making its case to direct-to-consumer (DTC) brands: streaming TV is the next performance channel. And the firm’s AI tools are here to help brands use their existing assets to create and serve ads for streaming.
According to the startup’s investor pitch deck, exclusively shared with ADWEEK, Americans now spend 1.4 times more time on streaming apps than on social media, clocking up 3 hours and 9 minutes a day versus 2 hours and 14 minutes.
The firm claims that $30 billion is already flowing into U.S.
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摘要
Upscale, an AI startup recently raised $5.5 million led by NVP Capital, argues that streaming TV will be the next major performance channel for DTC brands. The company uses AI to help these brands create and serve ads on streaming platforms using their existing assets. According to Upscale’s investor deck, Americans spend 3 hours and 9 minutes daily on streaming apps compared to 2 hours and 14 minutes on social media, indicating a significant shift in consumer behavior towards streaming services.