Skift Take
The evolution of the short-term industry shows no signs of slowing down, and we examine how trends in travel and tech will impact the sector.
This episode of the Skift Travel Podcast featured a discussion with Vered Raviv Schwarz, president and chief operating officer of Guesty, a property management platform for the short-term rental industry.
Raviv Schwarz, Head of Research Seth Borko, and Editor-in-Chief Sarah Kopit delved into the current state of short-term rentals, the role of technology in the sector, and the impact of Airbnb's relaunched experiences, among other topics.
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Five Key Points
Market Trends Favoring Short-Term Rentals: The rise of blended travel, digital nomadism, and extended stays have favored the short-term rental sector.
Travel Tech and Short-Term Rentals: Raviv Schwarz says investors remain bullish on travel technology, recognizing it as ripe for innovation and disruption, especially compared to more legacy sectors like airlines and hotels. The short-term rental segment, being younger and more tech-forward, is seen as a gateway to broader transformation in hospitality tech.
Regulation Is Inevitable but Not Necessarily Harmful: While regulation of short-term rentals is growing globally, Raviv Schwarz views it as an opportunity for greater professionalism, consistency, and guest satisfaction. The key, she says, is education and advocacy by host communities to shape favorable policies that recognize their economic contributions.
AI Is Transforming Hospitality Operations: AI adoption among Guesty customers has risen from 40% to 70% in a year. AI is being used for guest communication, dynamic pricing, and review analysis, helping hosts provide faster, more intelligent, and personalized service—bridging the gap between tech efficiency and human touch.
The Hospitality Landscape is Diversifying: Raviv Schwarz emphasized that there's room for both hotels and short-term rentals, as travelers seek different experiences for different occasions. The industry isn't shifting to one dominant model but rather expanding to accommodate a range of preferences, from standardized hotel stays to unique, personal short-term rentals.
Episode Summary
Borko, Kopit, and Raviv Schwarz discussed Guesty's global scale, its offerings for both small and large rental operators, and its role in managing operations for hundreds of thousands of properties in over 80 countries. Guesty has surpassed $100 million in annual recurring revenue, backed by prominent investors like KKR and Innovia.
The three also touched on short-term rentals in depth, questioning whether they still count as “alternative accommodations” given their mainstream growth. Raviv Schwarz said she's seen a continued blurring of the lines between short-term rentals and hotels, predicting that in five to 10 years, those accommodations may become indistinguishable.
Despite economic uncertainty, the global short-term rental market remains stable with slight growth, especially in drive-to destinations and affordable stays. And Airbnb’s recent push into experiences is seen as a major industry move that could enhance the appeal of short-term rentals.
Staying ahead of the next wave of change.
June 4, 2025 - NEW YORK CITY