Companies Are Using AI to Make Faster Decisions in Sales and Marketing
2025-06-06 13:21:18
英文原文
作者：by Prabhakant Sinha, Arun Shastri, Sally Lorimer and Srihari Sarangan
Cristina Gaidau/Getty Images
Summary.
Decision-making in sales and marketing is accelerating. Whether it’s a salesperson deciding their next move, a manager reshuffling customer assignments, or a leadership team shaping strategy, fast, reflexive action—driven by real-time insights—is increasingly key to relevance and results.
Read more on Sales or related topics Sales and marketing and Marketing
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摘要
Sales and marketing decision-making is accelerating, with real-time insights driving quick, responsive actions. This includes salespeople making immediate decisions, managers adjusting customer assignments, and leadership teams shaping strategies based on current data for better relevance and outcomes.