Why Some Sales Teams Are Actually Growing Alongside AI
2025-09-02 12:45:00
英文原文
作者：by Prabhakant Sinha, Arun Shastri, Sally Lorimer and Murali Mantrala
Martin Barraud/Getty Images
Summary.
In 2016, we published an HBR article headlined “Despite Dire Predictions, Salespeople Aren’t Going Away.” At the time, there had been a string of predictions that new technologies would lead companies to cut back the size of their sales forces, including an alarming forecast that one million business-to-business (B2B) salespeople would be displaced from jobs by 2020. But we didn’t buy it.
Read more on Sales or related topics Sales team management, AI and machine learning, Innovation and Technology and analytics
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摘要
In 2016, an HBR article titled “Despite Dire Predictions, Salespeople Aren’t Going Away” countered forecasts suggesting that new technologies would lead to a reduction in sales forces, including predictions of one million B2B salespeople losing their jobs by 2020. The authors disagreed with these forecasts.