Illustration by Harriet Lee-Merrion
AI entered mainstream consciousness in November 2022 when ChatGPT burst onto the scene and scooped up more than a million active users in one month. No longer just for tech giants and scientists, AI was suddenly pitched as a transformative force that anyone could use. The proliferation of advanced AI models like DeepSeek that lowered costs and made AI integration easier has only further heightened expectations of what AI might be able to do for companies.