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What Companies with Successful AI Pilots Do Differently

2025-09-12 12:41:58 英文原文

作者:by Rens van den Broek, Samantha Hellauer and Dina Wang

Illustration by Ryan Todd

According to a recent MIT report, a remarkable 95% of gen AI programs fail to deliver bottom-line returns. In the wake of that finding, most commentators focused their attention on trying to explain why so many programs fail. Nathan Furr and Andrew Shipilov, for example, recently highlighted for HBR the very real danger of the “experimentation trap,” in which pilots never connect to customer value or scale beyond the lab.

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摘要

A recent MIT report reveals that 95% of generative AI programs fail to provide bottom-line returns. Commentators like Nathan Furr and Andrew Shipilov have highlighted the risk of the "experimentation trap," where pilots fail to scale or connect with customer value beyond initial tests.