Zoom’s Boom Days Are Over. What Comes Next?

2025-09-14 09:00:50 英文原文

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Eric Yuan, who saw the firm he founded become a household name during the pandemic, is trying to change the way people use the platform.

Eric Yuan smiles while standing in front of a work desk with his arms folded.
Eric Yuan, the founder and chief executive of Zoom Communications, said there were many “unsustainable new use cases” for the videoconferencing app during the pandemic.Credit...Kelsey McClellan for The New York Times

Jordyn Holman

Jordyn Holman, who still sometimes forgets to unmute herself in virtual meetings, reported from Zoom’s headquarters in San Jose, Calif.

Eric Yuan, the chief executive of Zoom, says he doesn’t dwell on the past.

During the height of the Covid-19 pandemic, when work, school and social events shifted online, Zoom prospered. It became a household name, and investors flocked to its stock. In October 2020, Zoom’s market value reached about $160 billion, worth more than Exxon Mobil, IBM and many other blue-chip companies at the time.

Mr. Yuan says he knew those times wouldn’t last. “During Covid, a lot of unsustainable new use cases were created,” he said.

The company’s stock has fallen more than 80 percent from its peak, back to around where it was before the pandemic. Workers are back in the office, and students are back in classrooms. The company’s brand recognition remains high, but in some ways it has started to lose meaning: People say “Let’s Zoom” and then send a link to Microsoft Teams or Google Meet.

Mr. Yuan, who founded the company in 2011 and became a billionaire as it rose to prominence, is now trying to get people to consider Zoom as more than a videoconference platform. Like most firms in Silicon Valley, it is all in on artificial intelligence, which Mr. Yuan believes one day will allow humans to work just three or four days a week.

“We need to reinvent ourselves and think forward,” Mr. Yuan, 55, said. “I really do not look back anymore.”

This interview has been edited and condensed for clarity.



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摘要

Eric Yuan, CEO of Zoom Communications, acknowledges that the company’s success during the pandemic was driven by unsustainable new use cases and expects people to reconsider Zoom beyond videoconferencing. With the stock price dropping significantly from its peak and the return to in-person activities, Yuan is focusing on integrating artificial intelligence to potentially enable a four-day work week and reinventing Zoom's brand identity for future growth.