ZTE unveils next-generation 4K AI-powered Soundbar, redefining home entertainment and interaction

Amsterdam, Netherlands, September 15, 2025 - ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of integrated information and communication technology solutions, has announced the launch of its next-generation 4K AI-powered Soundbar at the IBC2025 . This innovative product seamlessly integrates STB and soundbar functionalities, combining traditional STB capabilities with advanced AI-power and intelligent control. Designed to be the new multi-ecosystem "living room favorite", it enables a wide range of applications and delivers a transformative home entertainment experience that helps operators grow their business while boosting user engagement. 

The 4K AI-powered soundbar features a high-performance processor which achieves a 67% increase in processing speed and a 50% reduction in power consumption compared to previous models, ensuring top-tier performance while minimizing energy use. The device seamlessly integrates audiovisual capabilities, AI processing, and smart home control to enhance three key home scenarios:  

As an entertainment hub

The integrated smart speaker features the STB cleverly embedded in the main soundbar. It delivers a premium, cinematic audio experience through its sophisticated speaker system. This includes seven built-in speakers to support 3.1.2 sound channels and two external accessory surround speakers that can be flexibly positioned around the room. Supporting Dolby Atmos and soon Dolby Vision, the system creates a truly immersive entertainment environment.

Dolby Atmos redefines traditional surround sound by introducing multidimensional audio, delivering remarkable depth, clarity, and detail. Dolby Vision complements this with lifelike visuals, offering extraordinary brightness, contrast, and color—revealing tones and details never before seen on screen, from brilliant highlights to deep blacks. Together, they transform the living room into a personal theater.

The soundbar is also fine-tuned by JAMO, a Danish Hi-end audio brand founded in 1968. In close collaboration with JAMO's "golden ears" engineers, ZTE has optimized the soundbar to deliver uncompromised audio quality tailored to different scenarios.

As a computing center

Equipped with a 4 TOPS NPU, the device supports customizable voice-interactive AI agent that integrate both local language model and cloud LLM like Gemini. With support for external cameras, it further enables applications such as AI-powered fitness, somatosensory gaming, and other interactive experiences.

As a smart control center

Featuring a dual-microphone array and full support for Matter, the device ensures seamless IoT control and interaction across brands and protocols. It serves as the central hub for managing a smart home ecosystem.

As a global leader in home media terminals, ZTE is committed to developing and delivering high-quality products. Moving forward, ZTE will continue to deepen its collaborations with global operators, innovating new product solutions to create premium home terminals and build a smarter future for homes across the globe.