What Happened When AI Came for Craft Beer
作者：Joseph Cox · Oct 13, 2025 at 9:00 AM
A prominent beer judging competition introduced an AI-based judging tool without warning in the middle of a competition, surprising and angering judges who thought their evaluation notes for each beer were being used to improve the AI, according to multiple interviews with judges involved. The company behind the competition, called Best Beer, also planned to launch a consumer-facing app that would use AI to match drinkers with beers, the company told 404 Media.
Best Beer also threatened legal action against one judge who wrote an open letter criticizing the use of AI in beer tasting and judging, according to multiple judges and text messages reviewed by 404 Media.
The months-long episode shows what can happen when organizations try to push AI onto a hobby, pursuit, art form, or even industry which has many members who are staunchly pro-human and anti-AI. Over the last several years we’ve seen it with illustrators, voice actors, music, and many more. AI came for beer too.
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