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Klarna takes foot off AI gas as CEO acknowledges importance of human customer service

2025-05-09 00:01:00 英文原文

作者:Finextra

After aggressively pursuing an AI-driven workforce reduction strategy, Klarna says it is "evolving" the strategy and hiring customer service employees in an acknowledgment that people often still want to talk to a human.

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This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

A year ago, Klarna CEO Sebastian Siemiatkowski boasted in a letter to shareholders that the BNPL giant's AI assistant was performing the work of 700 employees.

At the time, the company revealed that it had trimmed its workforce through natural attrition from 5000 to 3800 over the last year and Siemiatkowski said there was an ambition to get this down to 2000, thanks largely to AI.

However, in an interview with Bloomberg, Siemiatkowski concedes that the strategy has gone too far.

“As cost unfortunately seems to have been a too predominant evaluation factor when organising this, what you end up having is lower quality,” he says. “Really investing in the quality of the human support is the way of the future for us.”

Klarna is now testing a group of staffers “in an Uber-type of setup” that allows them to work remotely as customer service reps.

“From a brand perspective, a company perspective, I just think it’s so critical that you are clear to your customer that there will be always a human if you want,” says Siemiatkowski.

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摘要

Klarna is adjusting its AI-driven workforce reduction strategy and now hiring more customer service employees, acknowledging the importance of human interaction. Previously, CEO Sebastian Siemiatkowski had aimed to reduce staff from 5000 to 2000 using AI but now admits this approach has led to lower quality support. Klarna is testing a remote work model for customer service reps to improve human support quality and ensure availability when needed.

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