Reasons

8.3: Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected
Program License Agreement
PLA 1.2

We found that the Seller and Artist names associated with your app does not reflect the name, "China Telecom," in the app and/or its name and metadata.

To be appropriate for the App Store, your app must be published under a Seller name and Artist name that reflects the China Telecom, as required by the iOS Developer Program License Agreement.

Section 1.2: 
"You" and "Your" means and refers to the person(s) or legal entity (whether the company, organization, educational institution, or governmental agency, instrumentality, or department) using the Apple Software or otherwise exercising rights under this Agreement. For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be submitted under Your developer account.

The Seller name is your Vendor Content Provider name in iTunes Connect. For information on how to address this issue, please contact Developer Program Support or by phone.

The Artist name is the Company name in iTunes Connect. For information on how to address this issue, please contact iTunes Connect Contact Us, by selecting "iTunes Connect Functionality Questions," then, "General iTunes Connect Inquiry>," and entering your request.

8.3

We found that your app includes a feature, or features, that mimic an iOS interface or behavior, which is not in compliance with the App Store Review Guidelines. 

The UI of your app mimics iPhone home screen with icons that have rounded corner.

We've included screenshots to help identify the feature/s in question.

It would be appropriate to remove or revise these features to make them distinctly different from the iOS behaviors and interfaces to avoid causing user confusion. While the guideline specifies iPod interfaces, the spirit of the guideline includes all iOS interfaces and behaviors.

求助tiny 除了8.3之外 那个PLA 1.2是否也是需要改的地方? 这个PLA1.2 没有看得很懂..

8.3是说 我的一个页面很像苹果桌面(图标圆角) 但是这个页面并不是首页 是否可以解释?

因为同类型的产品也有同样的布局